Customer Relationship Management, or CRM for short, is a tool that more and more businesses and companies are using. After all, they can be a tremendous help not only in building and nurturing relationships with your customers, but they can also help in sales and marketing. Overall speaking, such simple solutions help organizations become bigger and greater.

Even though a lot of companies are already using simple sales management software, others are still wondering which easy online software they should choose. After all, there are plenty of simple CRM systems out there. If you belong to this last group, make sure to keep reading to find out the simplest CRM for your business.

What Is a Simple CRM?

A simple client management system is software that helps businesses and companies store and organize not only information but also interactions and communications between customers, leads, and the company itself. This way, everyone in the company will know more about each customer and customers in general, which will allow you to deliver a more personalized experience. Besides, it will also increase loyalty and trust.

If your company still isn’t using a super straightforward CRM, you need to understand that there are different tools to choose from. You may choose one that just has a few features, while others have a wide range of functionalities, including customizable dashboards, unlimited contacts, sales and marketing features, chat, among many others. However, no matter if you choose one or the other, they keep it clear.

9 Benefits of a Simple CRM Tool

Many business owners who are already using an easy CRM in their company consider it the heart or center of the organization. After all, this tool is capable of centralizing all the data of your company and allowing your employees to use it when needed without wasting any time. All the information is at hand.

Some of the main benefits of using a CRM include:

• Delivering the best customer experience based on the data
• Improving customer segmentation to better deliver offerings
• Increasing customers' trust and loyalty by communicating regularly and in a personalized way
• Helping share data and, consequently, improving collaboration
• Streamlining sales and marketing processes using historical data
• Continuing to strengthen customer relationships without using more resources since you can use automated tasks
• Continually capturing and nurturing new leads
• Getting more insights about your company and multiple departments using reports and other data
• Maintaining your data securely and all in one place

Is a Simple Sales CRM Useful for Small Businesses?

If you’re a small business owner, you may be wondering if an easy-to-use CRM may be a good option for you or if it’s better to wait for your company to grow a bit more. Well, the truth is that even small companies can have a lot of advantages in using such software right from the start. After all, it can help you keep track of all the interactions between your customers and leads with your business and sales. This way, you can collect data that is very important to know more about your customers and help you determine how you can improve to serve them better.

The good news is that a user-friendly CRM doesn’t need to be expensive. In fact, you can find many that are accessible even to small businesses.

4 Features a Simple CRM Needs to Include

As you can easily understand, you don’t need all the features that a simple CRM may include. It depends on your company’s industry, size, and your own needs. However, there are some features that we believe should always be included in easy CRM software.

#1: Contact Management

All businesses need to find a way to manage both customer and lead contact details. And a simple CRM is perfect for doing so because, apart from the traditional data such as name, email, address, and phone number, it may add other details about each customer. For example, how many interactions the customer had with your company, how many times they bought from you, what they bought, among others.

#2: Notifications & Reminders

We all have a lot on our minds all the time—a lot of tasks and things that need to be done, delivered, and deadlines to meet. And let’s face it… it’s hard to keep up. Therefore, a great solution is to use automation whenever you can, and you can do so with a simple CRM tool. A good CRM system allows you to set reminders and notifications to ensure that you don’t need to worry about all those manual, repetitive tasks. This will give you time to focus on more important things.

#3: Collaboration & Communication

No matter if you’re thinking about the sales team, the marketing team, or the support team, all your teams need to work together toward the same goal—growing the business. However, this may be hard, especially for big companies, when there isn’t centralized data and a place where your employees can communicate directly, even if they are working remotely. With a light CRM, you can access multiple collaboration tools that allow you to talk, send feedback, share files, and more with other employees. But more than this, you can get a good idea about a customer's behavior and how to follow up with them in the best way.

#4: Monitor Sales Pipelines

A simple CRM system is much more than a customer relationship system. It can also help you improve your sales. After all, you can see how your team is handling processes and if there are any bottlenecks that you may have missed until now. You may then reorganize your teams and change your sales strategies accordingly.

How to Choose a Simple CRM Software

Even though there are many simple CRM tools on the market, finding a good one isn’t difficult at all. However, you need to pick the right one for you. Here are some factors you should take into consideration when choosing an easy CRM for your team:

#1: Ease of Use

There’s no question that you want to look for an easy-to-use CRM system. As you can imagine, they’re not all easy, and some are easier than others. So, when searching for a good CRM tool, make sure that you pick one that is user-friendly, intuitive, has an app, and comes with streamlined setup processes.

#2: Price

As you can imagine, there are CRMs at all price points. You just need to look for one that suits your needs. You’ll find one that comes with the right database size and the right number of users for your company.

#3: Customization

A CRM system is only as good as the customization it allows. You need to make sure that it can adapt to your needs and not the other way around. You don’t want to get lost in the menus or across the platform. Also, you shouldn’t need to be a tech person or have one in your organization to help you customize things.

#4: Integrations

You probably already use some tools that you want to keep using, and with the best CRM systems, that may be possible. For example, most integrate with Google Docs. Remember that some solutions offer API integrations as well.

#5: Customer Support

Whenever you have a problem, you want to make sure that there is always someone on the other end ready to help you overcome the issue. So, good customer support is crucial. Some CRM systems offer chat, email, and phone support, and others even operate 24 hours a day.

#6: Features

Ultimately, the more features the CRM includes, the better. However, you want to make sure that the one you pick has the features that are a must for your business, even if it doesn’t include all of them.

5 Best Simple CRM Tools in 2025

Now that you already know what a simple CRM is and what to look for, it’s time to discover the best provider in 2025, according to our research:

#1: Lua CRM

Lua CRM is a cloud-based simple CRM system that is especially tailored to help small businesses grow sales and deliver the best customer support possible. With an intuitive, easy-to-use, and user-friendly platform, you’ll be amazed at its simplicity and power working together.

If you decide to try out Lua CRM, you’ll see how easy it will be for it to become the heart of your enterprise. With a lot of features, including lead management, email integration, sales automation, telephony, sales funnels, events, and more, you can expect to manage your entire business from this platform.

With Lua CRM, it will be easy not only to get new leads but also to nurture them and convert them into paying customers. From using forms to communicating directly with customers via integrated email, chat, or other channels, you’ll be able to serve them better than ever. So, you may expect more loyalty in exchange.

One of the things we really like about Lua CRM is the sales process automation. We don’t have to tell you that manual, repetitive tasks not only take a lot of time but are also prone to errors and mistakes. But this can finally be prevented when you’re using Lua CRM. With this CRM, you can use user-friendly automation rules to send emails to leads, follow up on tasks, and create projects. And as you make changes, everyone will be able to see them live, in real time.

You’ll also like to know that Lua CRM allows you to integrate with a wide range of apps to ensure that you have everything as you like and need. If you’re already used to using an app, why change it if it works well? Just integrate it with Lua CRM.

When you’re running a business, it’s important to take the time to see how everything is going and how you can improve. This is why it’s so important to get regular reports about sales, for example. You may access sales conversion rates, analyze the efficiency of sales at each stage of the sales process, identify why you are losing sales in certain stages, and finally address these issues.

In terms of cost, you can try out Lua CRM for free for 14 days without even adding a credit card. If you’re happy with it, you may then choose between four different paid plans, depending on your needs in terms of users and storage. Prices start at $39 for 8 users per month.