Grow your business by helping companies automate operations, customer management, finance, AI workflows and business processes with Lua CRM.
Choose the partnership level that matches how you work with customers.
Perfect for consultants, accountants, agencies, existing customers and business owners.
You handle
For partners who generate leads, qualify prospects and participate in the sales process.
20% of setup fees
You handle
Ideal for IT companies, CRM consultants and digital agencies.
70–100% of setup fees
You handle
Highest partner level — full-cycle customer engagement.
Up to 100% of setup fees
You handle
Estimate your potential partner revenue based on customer volume and partnership level.
Estimates are illustrative. Actual commissions depend on agreement terms and active subscriptions.
Estimated Monthly Commission
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Estimated Setup Revenue
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Estimated First Month Revenue
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Estimated Annual Recurring Revenue
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Compare responsibilities and earnings across partner levels.
| Partner Type | Sales | Implementation | Support | Recurring Commission | Setup Fee Share |
|---|---|---|---|---|---|
| Referral Partner | — | — | — | 10–15% recurring commission | 0% of setup fees |
| Sales Partner | Full | Partial | — | 20–25% recurring commission | 20% of setup fees |
| Implementation Partner | Partial | Full | Optional | 20–30% recurring + 70–100% implementation fees | 70–100% of setup fees |
| Solution Partner | Full | Full | Full | Up to 40% recurring commission | Up to 100% of setup fees |
Four simple steps to start earning with Lua CRM.
Submit your partner application and tell us about your business.
Introduce qualified prospects through the partner program.
Work with Lua CRM on sales, contracts and customer onboarding.
Receive commissions from successful customer payments.
If you help businesses grow, Lua CRM is built for you.
Advisors who recommend tools to improve operations.
Agencies serving clients who need CRM and automation.
Technology providers delivering implementation services.
Specialists in CRM selection, setup and optimization.
Resellers expanding their SaaS portfolio.
Firms connecting clients with business management tools.
Contact centers integrating telephony with CRM.
Experts building workflows and process automation.
Local partners representing Lua CRM in their market.
Integrators connecting business systems end to end.
Transparent policies for a fair and sustainable partner ecosystem.
The first approved registered partner owns the lead.
Commissions are paid from successful customer payments.
Refunds may adjust commissions accordingly.
Inactive leads may expire per program policy.
Lua CRM owns platform development and core product roadmap.
Partners own customer relationships within the agreement scope.
Support responsibilities depend on partner level.
Consultants, agencies, IT companies, resellers, accountants and business advisors who serve SMB and mid-market clients can apply.
Yes. There is no fee to apply for the Lua CRM Partner Program. Approval is subject to review.
Recurring commissions are a percentage of monthly subscription payments for active customers. Implementation partners may also earn setup fees based on their level.
Commissions are paid after successful customer payments, according to your partner agreement schedule.
Yes. Implementation and Solution partners can deliver setup, migration, training and ongoing support for their customers.
Approved partners receive onboarding resources and product training to support sales and implementation.
Yes. The partner program is open to qualified organizations worldwide.
You earn a percentage of each active customer's monthly subscription for as long as they remain a paying customer, per your partner agreement.
Still have a question? Ask on discord or submit a ticket.
Tell us about your business and how you plan to work with Lua CRM.
Join the Lua CRM Partner Program and build recurring revenue while helping businesses become more organized and automated.
Become a Partner
