Even large companies are always looking to grow their business. While lack of resources isn’t a problem like for smaller companies, they need to use the best tools that allow this growth.

What more and more large companies have been doing is adopting a CRM system.

One thing that’s important to keep in mind when looking for a CRM system is that while some are tailored for smaller businesses, others are designed for larger companies.

With Lua CRM, for example, you can finally access all the features larger companies use. Check below to discover all the features you can benefit from when using the Lua CRM CRM system.

What Is a CRM System

A CRM system, or Customer Relationship Management system, allows companies not only to offer better support to their customers but also improve marketing campaigns, increase sales, have their financial information in hand, and even make teams from different departments work better together.

CRM helps businesses of all sizes improve their relationships not only with regular customers, but also with leads, suppliers, and stakeholders, among others. In addition, it can also help businesses make their processes and activities more efficient as well as make teams collaborate better. This will allow the overall company to grow steadily.

Here are some of the main features large companies can benefit from when using the Lua CRM CRM system:

Improve Relationships With Customers, Leads, Suppliers, And Stakeholders

As a large company owner, you know that all businesses need to be customer-centered. This means that you need to know your customers well and to do so, you need to collect data from them.

The truth is that there is a lot of different data you can collect but a CRM like Lua CRM is the perfect location to store it and organize it. It’s not only about Lua CRM as a cloud-based storage, but as it is easy to use. So, your employees won’t have any problems with training and using the platform.

While in the old days most companies only used to collect contact data from their customers, it is important to know them better and better. You need to know what they like, their interests, their jobs, their hobbies, and their demographics. Overall, you need to know what they need and want so you can offer them the solution. But Lua CRM offers more. You can not only gather this data and organize it the way you want inside the platform, but you also have access to your customer’s historical purchases and communications made either by email or using telephony.

With all this information in your hands, you can create personas and segment your customers so you can address messages specifically to each group. After all, your company needs to make customers your center and nothing shows this better than offering your customers what they want, when they want, with a personalized message.