It doesn’t really matter if you’re a newbie in the cleaning business or have lots of experience, because finding new clients is a stumbling block for all businesses. It can be obvious that everyone wants to hire a good cleaning company, but sometimes it's hard for customers and vendors to match.

Most business owners don’t really want to spend their time and money on marketing, especially on advanced and expensive campaigns. Anyway, if you want to succeed, you simply can’t avoid some main points for finding new customers.

If your current question is how to market your business, we have a few steps that you should follow.

Find Your Target Audience

Before you even start selling services, you need to know more about your potential audience and what needs to be considered. You need to know what types of work your clients need, how long it will take, and how much they can pay you, among many other things to consider. You can conduct research on your own, but you can also segment your current leads and clients with CRM software.

Simply put, a CRM system allows you to capture, store, organize, and manage all your customers' data, so you can easily segment them to increase your profit in the future.

Just to give you an idea, all successful businesses, big and small, are already using CRM systems. In fact, for some companies, these systems have become the backbone of the entire business.

With Lua CRM, you can easily start by getting new targeted leads for your cleaning business. You can then nurture them by sending regular emails, something that you can do inside the platform. Besides, you may even automate these emails and follow-ups.