If you take the time to check some statistics about new companies and how long most last in the market, you may be surprised that only a few are able to continue open after a couple of years. Even though they offer the best products or services, they tend to fail.

The main reason that makes some companies fail and others prosper is the use of a good CRM for sales.

What Is A CRM For Sales?

CRM or Customer Relationship Management System is a platform that includes many different features that allow you to store your customers’ data in just one place. As you can easily understand, when you have all this data together, in the same location, and organized, it can streamline your sales pipeline management not to mention that drive more sales.

Benefits Of Using A CRM For Sales

If you never heard or read about a CRM system for sales before, just think about it as the smartphone you have always in your pocket with you. Fast, multifunctional, and always ready to help you out.

The truth is that using the best CRM for sales like Lua CRM can either make or break your business. Here are some of the main benefits of using one:

Make Lead Generation & Nurturing Easier

If you already have a business, you know that you need to spend a lot of time and money on finding high-quality leads that you can then nurture until they transform into paying customers. Well, when you’re using a CRM system like Lua CRM, you’ll be saving all this time and money.

With Lua CRM, you can not only gather all contact data from your leads as well as you can keep track of all communication that is made between them and your business. This way, it will be easier for your marketing and sales teams to approach them and convince them to buy from you.

One of the best things about using Lua CRM is that you can set up automatic and personalized follow-ups. This allows you to spend your time on other important aspects of your business.

Manage Sales Operations

Your sales team has a lot of functions within their hands. Between prospecting and communicating with leads, they also need to control results, and training courses, among so many other tasks. This simply means that it’s easy for your sales team to lose track of what’s important and to follow up with leads and customers. So, you need to have all this data centralized in one place, within one CRM like Lua CRM. In addition, you may also take advantage of automation. You can define certain tasks to be automatic or create some reminders.

Forecast Sales

With a CRM for sales, you’ll also be able to forecast sales. This can be extremely helpful to determine if you need more inventory, change your production processes, or make any other changes. Ultimately, your business will be ready to deliver what your customer wants when he wants.

Keep Track Of Your Sales Results

When you have a business, you have multiple sales each day. However, when you want to grow your business, you want to ensure that you keep track of your results.

The truth is that even though you may have just sealed a huge deal for your company, you also want to know how it correlates with the resources you had to put in to close this deal in the first place. This is something that a CRM for sales can help you with.

Make Your Sales Cycle Shorter

One of the problems many businesses have is that their sales cycle is just too big. Between the first contact and the actual time when the deal is closed is very long. This shows you that you may be wasting a lot of resources in the middle of this process. So, you should try to shorten it. And you can do this with Lua CRM.

The truth is that when you’re using Lua CRM, you can automate things. This means that you can, for example, delegate some of the administrative work and analytics to Lua CRM so that your sales team can dedicate more time to connecting with leads. As you can easily understand, it will take less time to establish relationships with these leads which means that you’ll make a sale faster.

Identify Problems Within Your Sales Process

If there is something that all businesses have in common is that there is always something to improve. In most cases, this is usually linked with the sales process.

One of the things you should consider doing is that as soon as you get your outcome in Lua CRM, you should get a report about your overall sales so you can see what’s happening with the process. In case you detect any bottlenecks, you can then gather your team and try to find solutions for them.

Align Your Sales Team With Other Teams

Your sales team shouldn’t work alone. In fact, your business will actually benefit if the different departments work together as a bigger team or, if you want, as a family.

If you think about it, while the team may be responsible for the sales processes, the marketing team is in charge of bringing new leads to your business. When your sales team doesn’t disclose customers’ needs and wants to the marketing team, they won’t be able to deliver the right message, which means that you won’t get new targeted leads.

Keep A Collaborative Knowledge Management In Place

Having an easy-to-navigate knowledge base is crucial for most companies, especially the bigger ones. Here, all your employees should be able to get all the information they need about any aspect related to business. With this kind of knowledge base, your employees will be able to be more productive and maintain both your customers and leads happy.

One of the things you should consider doing is that when you make a new hire, you should train the new employee on how to use Lua CRM and, especially, on how he can access and use the knowledge base. Since it should contain all important and relevant information about the business, it can be a good start for your new hire.

Bottom Line

Ultimately, we could go on and on and show you the benefits of using a CRM for sales like Lua CRM. The truth is that it comes with a very long list of benefits that all companies, of all sizes and industries, can take advantage of.

Overall speaking, a CRM system like Lua CRM can turn itself into the backbone of your business. All your teams can (and should) use it to ensure they deliver the best results more efficiently. From the sales team to the marketing team, not forgetting about the support team, everyone can benefit from using Lua CRM.