Today CRM stats are everywhere online, making up a big chunk of all software market research. That’s mainly because CRM is one of the fastest growing and most important types of business apps and SaaS products globally.

In this article we will present general CRM stats from a variety of sources including IT research firms, digital marketing agencies, business magazines, customer satisfaction surveys, LinkedIn, and CRM software companies. It addresses adoption, usage, productivity, and other categories.

CRM Growth Explained

The pandemic is not over yet, and it’s difficult to imagine that its impact on business practices will be reversed any time soon. Before, people gathered in meeting rooms, face to face. Nowadays, businesses go online and remote for the well-being of their employees and customers. Software as a service model gained prominence in its role of bridging the gap between remote workers and those that have to be on the ground to do their job.