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Customer Lifetime Value Analytics

Track, analyse, and grow Customer Lifetime Value (LTV) with real-time analytics, AI-powered insights, and automated retention workflows.

Customer Lifetime Value (LTV)

3.2 Customer Lifetime Value measures the total revenue a business expects from a customer over the entire relationship. Lua CRM automatically computes LTV using comprehensive data analysis.

Purchase History

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Subscription Cycles

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Average Order Value

Calculate and optimise average transaction amounts.

Retention Rates

Measure how long customers stay active with your business.

Churn Behaviour

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Average Customer LTV Trending Up

$2,450

+18% vs last quarter

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3.2 How LTV Works Inside Lua CRM

A smooth six-step process that transforms raw data into actionable revenue strategy.

Data Sync

Transactions and subscriptions automatically sync into the CRM from all your channels.

LTV Calculation

Lua CRM calculates individual and cohort-level LTV using proven algorithms.

High-Value Detection

AI highlights your most valuable customers for prioritised attention.

Risk Signals

Predictive analytics identify potential customer attrition before it occurs.

Automated Actions

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Real-Time Dashboards

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Key Capabilities

Everything you need to understand and maximise customer lifetime value.

Real-time LTV Dashboards

Customer Segmentation by Value

Churn Prediction

AI Growth Recommendations

Revenue Forecasting

Subscription Analytics

Cohort Analysis

Automated Loyalty Programmes

Built for Revenue-Focused Teams

Perfect for businesses that prioritise customer retention and growth.

SaaS Companies
Clinics & Service Providers
Subscription Businesses
Retail and E-commerce
Agencies
B2B Sales Teams

3.2 Why Businesses Use Lua CRM for LTV

Data-driven insights that drive real business outcomes.

Increase Retention
3.2 Identify VIP Clients
Optimize Pricing
Improve Upsells
Reduce Churn
Forecast Revenue
Align Sales & Marketing
Data-Driven and Secure

All financial and customer metrics are processed securely within Lua CRM's infrastructure and comply with modern privacy and data-protection standards.

Start Growing Lifetime Value

Measure what matters. Activate LTV analytics in Lua CRM today.